If it weren’t for slightly less-than-great availability, The Ritz-Carlton Rewards program would fare much better. Unfortunately, some Ritz-Carlton operated hotels do not participate in the loyalty program, or at least do not allow redemptions. Because we consider this very annoying, we’ve decided to retain our standard 25% reduction factor, instead of the reduced ones used for some competing hotels. After the dust settled, we assigned an ACRV of $0.0074 to each Ritz-Carlton Reward point.
|30 Days Advance Booking ACRV||$0.0071|
|60 Days Advance Booking ACRV||$0.0078|
|30 Days Advance Booking Non-Zero||$0.0118|
|60 Days Advance Booking Non-Zero||$0.0129|
|Overall Non-zero Average||$0.0124|
Notice the half-cent spread between the non-zero average and the ACRV? That’s Mr. Sinister Zero doing his damage.
The curve above looks nicer than many other hotels, though not as good as most airlines. In a nutshell, the narrower the curve, the more likely one is to redeem for an award value close to the average. The wider, the better chance at a high-value redemption. This month’s average was $0.0099, with a standard deviation of $0.0058. So, theoretically, 68% of award redemptions should fall in the range of $0.0063 to $0.0134.
As we’ve mentioned on other pages, we really hate when properties are included in a company’s management umbrella, but are otherwise off-limits to it’s award members. In The Ritz-Carlton’s case, several hotels are managed, but not owned by them. In other words, you get to pay Ritz prices but don’t get to partake in all the perks.
We actually had a few surprisingly decent redemption values for the month, five over $0.01. Our best for the month came from a week-long stay at The Ritz-Carlton, Istanbul. This was offered for $2881.50 in cash or 150,000 points.
Currently, The Ritz-Carlton Rewards program is partnered with Chase, and is a transfer option for those holding Ultimate Rewards. While they do offer a slightly higher upside than their corporate parent, Marriott Rewards, they are a bit less reliable. However, we still likely wouldn’t recommend giving up a valuable UR for any hotel point.