Choice Privileges is a bit of a garbage loyalty program. There’s just multiple things that are annoying about it. Not least of which is the fact one can’t book an award stay starting more than one month in the future. Really puts the brakes on any vacation planning. Because our hypothetical basket of award rooms are viewed both one and two months in advance, half of our values ended up being $0.00. This is because one of our golden rules is “if you can’t use a point, it’s worth nothing”. With this in mind, we’ve assigned an ACRV of $0.0025 per Choice Privilege point.
|30 Days Advance Booking ACRV||$0.0067|
|60 Days Advance Booking ACRV||$0.0000|
|30 Days Advance Booking Non-Zero||0.0075|
|60 Days Advance Booking Non-Zero||n/a|
|Overall Non-zero Average||$0.0075|
If one were to exclude our hypo 60 days advance booking metric, the award availability would actually be 90%. It really should be 100. Why a hotel would have rooms available, but not for program members is a mystery.
This is not a good curve. One is very likely to get a sub-$0.01/mile award, and very unlikely to get anything over 1.5¢.
We, here at Points Reckoning, really dislike any form of arbitrary award booking rules. It’s like a corporate exec and a government bureaucrat sat down for a think sesh. The perfect example of which is below. Why on Earth has Choice Hotels decided to make award rooms unavailable until 30 days prior to the start of one’s stay.
Our best for the month came from a one week hypothetical stay at the Comfort Hotel Bolivar in Rome. This was offered for $982.00 in cash or 79,998 points, providing a 1.23¢ redemption value. That’s really sad, considering it’s the best the chain offered.
Our recommendation would be to keep one’s valuable Membership Rewards right where one earned them, at Amex. Unless one is completely out of money, has a ton of points and Choice is the only hotel with vacancy, look elsewhere.