Hawaiian Airlines’ HawaiianMiles is a low-value loyalty program. Poor award redemption values and terrible availability mean the program is really only of utility to residents of the island and some select west coasters who only travel to Hawaii. After the numbers were crunched this month, we assigned an ACRV of just $0.0047 per mile.
|US Domestic Value||$0.0057|
|US Domestic Non-zero Average||0.0108|
|International Non-zero Average||0.0137|
|Overall Non-zero Average||$0.0123|
As Hawaii doesn’t fly a normal US domestic network, we had to adjust our standard basket of hypothetical award routes. We chose a grouping of flights that focused on mainland->Hawaii, inter-island and mainland->Pacific Rim countries. Sadly, even though we optimized our routes to suit the carrier’s network, we still found little value.
It may be a bit counter-intuitive, but the bell curve above that’s “off the charts” is not good. It’s essentially portraying a scenario where you’re very likely to get a poor award redemption value, and very unlikely to get a good one.
Compared to the nice looking redemption table’s that are generated when reckoning United or American, Hawaiian’s is downright ugly. We didn’t find a single award that exceeded $0.02/mile. That’s just awful. Our best for the month came from a business class award seat, LA to Sydney, offered for 210,000 miles + $29.80 in fees. The lowest priced cash alternative was priced at $3,712, providing a redemption value of $0.0175. OK on it’s own, pitiful considering it’s the best we could manage.
If one exclusively flies inter-island, the program might provide a smidgen of value. Average redemptions for flights that don’t leave Hawaii were $0.0119/mile. Not great, not awful either. For mainland US based travelers, Hawaiian Airline’s HawaiianMiles should be avoided unless absolutely necessary.