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I Love This Korean Air A380 Ad

If there were ever an ad that I might use as a lullaby, it would be this one. Watch as the marketing crew across the Pacific show off their A380 accommodations in the most subtle way possible. This makes me want to curl up with glass of expensive champagne and drift to sleep with the harmonic sounds of a high-bypass turbofan in the background.

Normally, people see a picture of a premium cabin on a first-tier carrier like Korean, and think bling-bling-bling. But truth be told, anyone can book them using points. As Korean is a transfer partner with Chase, Ultimate Rewards earned via the Sapphire Preferred or Reserve transfer 1:1. I just took a quick look in my Skypass account and see a roundtrip LAX-ICN run is running about 125,000 miles plus $253. Considering the cash price for this flight is about $4000, we’re seeing a $.029 redemption value. Pretty good…but not out of this world.